Conquering Everyday Dilemmas Of a Content Officer With Ann Handley

Conquering Everyday Dilemmas Of a Content Officer With Ann Handley How can you improve your content marketing? How can you take advantage of an opportunity to entice people? Every company has the typical branding and collateral, but goes above and beyond with a tower of donuts! Today, we’re talking to Ann Handley, award-winning content marketing expert and Chief Content Officer (CCO) for MarketingProfs. Ann shares how she organizes her team, what’s she focusing on for the company, and how she measures effectiveness and success. CCO: Person at a management level who manages content what a company sells and does MarketingProfs educates and trains marketers; helps them figure out how to use modern digital tools, tactics, and techniques Six Elements of Campaign Marketing: Strategy, plan, create, communicate, analyze, and management Identify whats important to marketers; always ask what does our audience need to know to be successful in marketing? Focus on the Future: Plan what needs to be done now to know what you will offer in the next six months Remote teams require knowing what everybodys working on and where things are at; MarketingProfs’ philosophy is â€Å"When in doubt, cc† Utilize project management tools; don’t buy helpful tools and then not use them Hire people who are able to work in your company’s environment and who value and crave the type of autonomy offered Metrics used to measure success depends on the content; review open rates, trends, and other indicators what metrics matter more holistically and broadly Ann redesigned and re-launched her Website because to align her personal and professional worlds Focus on your distribution strategy to make your content stand out; distribute conversational and helpful content via email to connect directly with people Links: Ann Handley MarketingProfs Everybody Writes MarketingProfs Campaign Framework Total Anarchy Newsletter Confab ClickZ Andy Crestodina Value vs. Vanity: Revealing Which Marketing Metrics Really Matter The Most What topics and guests should be on AMP? Send your suggestions! If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Ann Handley: â€Å"In my heart, Im really more of a storyteller. The idea of really crafting a story to connect with an audience really was my sweet spot.† â€Å"For me, its not about one particular metric. Its really getting a sense of the metrics that matter more holistically and more broadly.† â€Å"What does our audience need to know to be successful in marketing? Thats really the lens that we look through to identify what it is that we need to either develop or to promote.† â€Å"What am I all about? Im all about content.†

Wo'men and society Assignment Example | Topics and Well Written Essays - 250 words

Wo'men and society - Assignment Example In Sneak Attack, it is evident that the militarization in the United States is highly attractive. Regardless of this nature, the entire process is not as beneficial since its main goals and objectives are based on enhancing its ability to be controlling. As cited by Kirk & Okazawa-Rey a process cannot be viewed as beneficial if the results it displays are controlling (481-482). The same process of militarization determines the direction of the rights of women. Considering the controlling nature of the process, the rights of women as exposed to greater risks. As cited in Gender and Human Security, there are occasional and significant changes on global security. For this reason, the need to improve the response to violation of human rights should be ensured. Specifically, the response mechanism should mostly focused on women who suffer the most from war and conflict (Kirk & Okazawa-Rey 500-501). The increasing cases of gender based violence require development of more effective mechanism that would minimize the severity of the

HY 1110-08F-2, AMERICAN HISTORY I (HY1110-08F-2) Essay - 6

HY 1110-08F-2, AMERICAN HISTORY I (HY1110-08F-2) - Essay Example In the South, non-legislative means were used to intimidate former slaves from integrating into white society. One of these groups was the Ku Klux Klan. This group began as a pro-American group, but quickly decided that pro-white American was the real purpose of their organization. Changes in society in the North were occurred also. The northern abolitionist groups, having achieved their goals, found new topics to focus their energies upon. Coupled with the religious fervor of the Second Great Awakening, these groups attacked the many ills they saw in society. Specifically, the temperance movement and the womens suffrage movement became prominent forces for social change after the Civil War. The status of women in society began to change as well. In the North and South, most members of society of both sexes felt that a womens primary responsibility was to her family and within her own home (Clinton 1999). But a growing number of women believed that this primary responsibility should not prevent them from enjoying the same civil liberties as men, especially in regards to voting. Womens voices began to be heard in more prominent ways after the civil

Critical Summary Writing for Virtual Communities Assignment

Critical Summary Writing for Virtual Communities - Assignment Example Online discussion of whatever topic engages people and makes the virtual community interesting that engages people because a wealth of economies for knowledge are shared where everybody benefits from it of which an effective host is able to create the suitable environment for such engagement to flourish. This may not be easy to do but showing genuine interest for online community members and establishing rules early on helps create a positive online environment. The absence of physical contact makes online community vulnerable to misunderstanding and conflict. It is expected that the host will be challenged by the community members in the early stage of the online community. It would be better if the host will delay emotional response when challenged by members of the online community. It would also help not to say anything and bend over backward to become civil when challenged. If the host must respond, it would be safer to send a private message to the party concerned. One must remember that an ounce of elegance and grace is worth ten pounds of argument. Averting possible conflict in the online community ensures the positive atmosphere where members are engaged Hosting a virtual community or social media is just like organizing a physical community. One must be a good host to facilitate group activity that keeps everyone interested. Just like physical community, there are also pitfalls that could spark misunderstanding of which a good host must avoid. Emotional restraint is a good quality of an online host to avoid conflict. once these environment is created, the online community will become a self-sustaining group and will

Importance Of Social Spaces In Urban Spaces

Importance Of Social Spaces In Urban Spaces Since the early days people have lived in groups and survived through good and bad days. The communities form by humans has led to the development and enrichment of this world both technologically and habitually. It is the very human need the human interaction; this was the one most basic principal in development of architecture but the new age because of privacy needs and technology (internet) has grown people apart from each other rather than bring them together. The growing capitalist economy demands more of living space than of social space. This has led to poor quality of life standards and increase in crime and decrease in healthy life style. These days many professionals like architects, city planners and sociologist are researching how people live in more densely populated areas. How this has affected the social life of the residents and led the shrinking of social spaces. This paper will discuss the merits and demerits of the contemporary urban development, various effect of social space on communities. How this has led to increase in crime rates and decrease in productivity health and how this situation can be resolved. Key words :Social space , Public space, urban space, urban planning Outline: Introduction: sociology of human communities and their habitat Cause and effects of contemporary urban development The possible solutions and hypothesis of solutionsà ¢Ã¢â€š ¬Ã‚ ¦. Introduction Growth is inevitable and desirable, but destruction of community character is not. The question is not whether your part of the world is going to change. The question is how. (Edward T. McMahon) Change Life! Change Society! These precepts mean nothing without the production of an appropriate space (Henri Lefebvre) By 2080 it is predicted that 80% of the human population will move to the cities and urban areas with highest concentrations in Asia and Africa. More people habitat now in urban spaces than in rural spaces ever before. This shows that the level of growth never has been this great and it is still growing. The comparative recent rise and progress of metropolises internationally has caused an increase of the significance of city planning. Urban developments are vibrant and diverse all over the globe. This necessitates an in-depth exploration and approaches to director expansions in the correct direction. New approaches and techniques to secure the extended sustainability of regions are being developed nowadays. Along with these swift expansions come numerous urban complications, like isolation, transportation congestion, contamination and deprivation of the atmosphere. In the international discussion about urban planning, approaches to develop metropolises in the future are expected to alterations. This is because a relatively new term has appeared among designers and planners: sustainable development. Various kinds of professions and practices go into generating public spaces that bring wellbeing and fortune to metropolises and societies. The skill of planning and designing for eminence and vitality in communal places rests in the equilibrium of societies, residence, essence and tradition. Public spaces must be more than safe and manageable; moreover they need to have sense and importance for people, to be used more fully and with better gratitude. Space, however is limited in this metropolitan where the topographical landscape limit possibilities to a definite range. Nevertheless, urban planners and designers have to find the best setting and try to discover a sustainable and long term solutions or ways which is best for the town and its present and prospect inhabitants. In some circumstances they come up with astonishing results and in some not that great. Urban renewal has been associated with urban expansion since the initial social settlement, and was given emphasis after the World War 2. Numerous periods knowledge and billions of moneys forced the judgment givers to comprehend the significance of urban appearance, value of life, and urban setting, which were accepted as fundamentals and facilitators for the economic advancement of metropolises, urban revival projects are created as symbol of the metropolitan and to offer space for occupants, and have been shown to be operational for cities rejuvenation by many countries. This paper examines this merits and demerits of urban development in general. With the growth and development of cities and metropolises around the world, urban planners and architects always keen on areas for impending advancements. Whether regeneration of old fragments of the city or emerging new areas out skirts of the current city limits, prospects are always open.. The study and material is largely based on literature. This paper adopts an extensive understanding of urban planning as the development of making better spaces for societies than would otherwise be created. How can urban planning contribute to the formation of miscellaneous public spaces that increase or improve value and quality to urban socio- economic life? What does a definition of diverse public spaces include? In what ways can public spaces enhance value and quality in urban life? How can urban planning make a positive contribution to creating public spaces? Does urban planning have a negative effect in some cases? Public /Social Spaces The measure of any great civilization is its cities and a measure of a citys greatness is to be found in the quality of its public spaces, its parks and squares. (John Ruskin) Public space is the juncture upon which the expression of public life develops. The paths, squares and gardens of a metropolitan give a form to the sanctuary and movement of social exchange. These vibrant spaces are a vital counterpart to the other established spaces and levies of work and family life, providing the networks for movement, nodes for communication and common grounds for play and relaxation (Carr, Francis, Rivlin, and Stone, 1992). There are number of definition on urban public place or space and its correlation (Wang, 2002). The description of public space and open space in the perspective of urban area provided by different institutes, is as the space which occurs among structures in urban space, which can be accessible freely by communal societies the space should be the room for urban inhabitants to meet and dialogue with other individuals, and for residence to stay in more natural atmosphere. It is also the representation of urban appearance the landscape, thus bei ng called as the breathing room or as the open window of the city. It is multifunctional place in urban space, which could be middle of governmental, monetary, or traditional events. Communal urban space is lively and all full of energy, which is vital for the ecological expansion of the city. Public spaces are shaped by at least two diverse processes; some have evolved naturally through assumption, by frequent use in a specific way, or by the concentration of societies because of an allure or an attraction say may be like a cafà © or very old tree where people wish for something etc. Both of these results in a space that accommodates societies for explicit reasons and it becomes a location that people depend on on as a place to encounter other people. These events might happen on a street junction, on some stairs in front of a structure, or on an undeveloped proportion in a area (Carr et al., 1992). Great communal places are the living area of the metropolitan the place where ind ividuals come together to appreciate the urban area and other individuals. Public spaces add value and increase the quality of life. Public spaces vary from plazas to squares, to small and big, local neighborhood parks or pounds. The combination of exquisite architecture with unique public spaces creates the most gorgeous places to live in places where one can express the joy and relish the nature and manmade structures Another way that public space gets created is by planning, which have diverse roots, though the purpose they serve may be parallel to unplanned or developing spaces. Planned spaces commonly transpire from the offices of urban planners, designers and landscape architects, who may be appointed by community or by private clienteles. Such public or open spaces may be the outcome of the arranging of an urban space the thoughtful or unplanned consequences of building accommodation, workplaces or communal structures. A district or neighborhood may be structured around a square, or the space around a monumental erection /structure may be intended as a public place with other edifices arranged around, or a space may be the surplus outcome of obstruction in a zoning regulation (Carr et al., 1993). The significance of social space has been recognized worldwide, primarily from the perception in refining quality of life through contented atmosphere and plentiful public life; improving urban appearance through urban vagueness; and compelling commercial development through investment which is appealed by the good appearance. The prominence of public space in building a pleasant atmosphere for human beings for work, resides, and relaxes. According to the Athens Charter in 1943 citys most noticeable public spaces are often illustrative of the metropolitan itself and imitate how its inhabitants relate to the town and to each other. Darin-Drabkin (1977) claimed that a decent living setting needs public spaces. Prominent designers and city planners have often reasoned that the quality of a metropoliss social spaces has much to do with how a district /town/ city prospers or fails as a place to habitat or do trade (Bacon, 1976). A numerous researchers and urban planners indicate that publ ic spaces can serve people to be content, to state and defend human rights and morals, and to express distinctive cultural values. Societies can learn new things and learn from others through public life (Carr and Lynch, 1968; Ward, 1978). No matter what technical innovations are taking place, human beings have not changed (Gehl 1980).They still need the casual contact with other human beings that used to be built into daily life. Public spaces can afford opportunities for such casual encounters in the course of daily life that can bind people together and give their lives meaning and power. Public spaces not only can serve daily needs but also can be places to gather for special occasions. City/Urban Planning Towns and cities are not God-given or à ¢Ã¢â€š ¬Ã… ¾naturalà ¢Ã¢â€š ¬Ã… ¸. They are the result of centuries of decision-making by individual owners and developers, and of government intervention. Whilst topography and geography do play a part, they do not absolutely determine development. The nature of towns and cities, to a considerable extent, is dependent on who shouts the loudest, and who has the greatest influence over policy. Clara Greed, 1996

To What Extent Did D.C. Stephenson Affect the Fall of the Ku Klux Klan

A. Plan of Investigation The focus of this investigation was to understand and determine to what extent D.C. Stephenson affected the fall of the Ku Klux Klan during the 1920s. During the 1920s the Klan had an all time high of membership across the United States and was a large part of American society. The Klan was prevalent in everyday society and in politics, and was a positive presence for many Americans. However, the Klan was pushed into a negative light due to Stephenson kidnapping and raping Madge Oberholtzer. Membership in the Klan dropped shortly after, and many blame Stephenson. In order to decide whether or not Stephenson was responsible, the Klan was examined during Stephenson’s involvement, and the aftermath of his involvement. D.C. Stephenson was also examined to better understand how he could have changed the course of the KKK. Sources that discussed the Klan and Stephenson were looked at, like They Called Themselves the KKK, and. Citizen Klansmen: The Ku Klux Klan in Indiana. Those sour ces, among others, helped give a better understanding of D.C. Stephenson and how he affected the KKK. B. Summary of Evidence The Ku Klux Klan began in Pulaski, Tennessee in 1865 (Martin). It started out as a group of men creating a social club, mainly for confederate soldiers who had fought in the war. Its name is derived from kuklos, meaning circle of friends (Martin). It was a secret society with rules and codes, and men were given special titles (Bartoletti,25). The nature of the Klan was not originally to be destructive, but as it began to grow and more white men and confederate soldiers joined, the purpose changed. Tension grew across the country as Reconstruction went under way and white southerners were unhappy. The Kl... ...." Dying Declaration of Madge Oberholtzer. N.p., n.d. Web. 13 Apr. 2014. "Ku Klux Klan." Civil Rights in the United States. Ed. Waldo E. Martin, Jr. and Patricia Sullivan. New York: Macmillan Reference USA, 2000. Opposing Viewpoints in Context. Web. 13 Apr. 2014. "Ku Klux Klan." History.com. A&E Television Networks, n.d. Web. 21 Apr. 2014. Lutholtz, M. William. Grand Dragon: D.C. Stephenson and the Ku Klux Klan in Indiana. West Lafayette, IN: Purdue UP, 1991. Print. MacLean, Nancy. Behind the Mask of Chivalry: The Making of the Second Ku Klux Klan. New York: Oxford UP, 1994. Print. McDonnell, Janet, Ann Angel, and Carolyn Kott. Washburne. America in the 20th Century. North Bellmore, NY: Marshall Cavendish, 1995. Print. Moore, Leonard Joseph. Citizen Klansmen: The Ku Klux Klan in Indiana, 1921-1928. Chapel Hill: U of North Carolina, 1991. Print.

Suicide in the Trenches- Analysis

Suicide In The Trenches In my analysis, I will demonstrate how Siegfred Sassoon has used many different language techniques to show his perspective on the true meaning of war. For example, the poet has used simplistic diction that creates an image of the destruction of a â€Å"simple soldier boy†. At first we see him whistling, this then degrades to depression which lead him to committing suicide. Siegfred Sassoon concludes his poem with anger and a powerful message. â€Å"Sneak home and pray you’ll never know† emphasizes that those who aren’t soldiers have to â€Å"sneak home and pray† to show their empathy for the soldiers.In the last line it implies the fact that the crowd doesn’t have to go through â€Å"the hell where youth and laughter go†. Sassoon had used a simple rhyme scheme of A-A-B-B to create a ‘joyful’ melody in the readers mind. The rhyme scheme makes the poem sound very light hearted when it is actually a v ery sad topic. It is quoted in â€Å"I knew a simple soldier boy Who grinned at life in empty joy† the sound ‘oy’ sounds very content which creates an irony throughout the whole poem. It makes an impact on the reader since it would sound like a nursery rhyme.It sets up the paradox of ‘nursery rhyme’ but ending with ‘death’. In the first stanza Siegfred Sassoon has made a very innocuous opening with â€Å"I knew a simple soldier boy†. As you read more, it reveals the evolution of the cost of war. In the first stanza the young soldier immediately loses the innocence of youth. The poet has used simple words to create an impact to the reader. Such as â€Å"simple† has connotations with innocence which establishes the soldier is still a young boy and not a man.In the 3rd line of the first stanza Sassoon quoted â€Å"slept soundly†. The usage of sibilance creates a harsh and bitter tone throughout the stanza. Also, it add an importance on the phrase â€Å"slept soundly†. People who can sleep soundly are the people who have nothing to worry about before they go the bed. This highlights how the boy was so innocent at the start of his experience in war. This is also linked with the word â€Å"whistled† (4th line, 1st paragraph), which is an action done when only someone is content and oblivious.At the end of the first stanza, Siegfred Sassoon had hinted by writing â€Å"lark†. Larks were found in the countryside that might mean the â€Å"simple soldier boy† was from there. News and propaganda weren’t available in the countryside. Before leaving for the war the young soldier boy did not know the reality of a soldier’s life. The delicate â€Å"lark† is the opposite of the true reality of a soldier’s life. The second stanza contrasts with the first stanza it shows how war has shaped this young boy. This is shown in â€Å"in winter trenches, cowed and glum†.The line â€Å"grinned at life† relates to â€Å"cowed and glum† as it suggest the inner changes in his maturity which leads him on to committing suicide. This links on to â€Å"lack of rum† that shouts imagery. This establishes the scenario that the boy is going through alcoholism. One of the symptoms of alcoholism is depression. Additionally, rum was usually given to troops before an attack to steady the nerves, increase confidence and numb feeling. Therefore this could inform the reader that the young soldier boy’s solution for life is death.The tone that the poet wanted to emphasise is a very bitter and sarcastic as we can see in the last stanza â€Å"You smug-faced crowds with kindling eye†. From this quote Sassoon strongly feels the general public is not able to empathise for the devoted soldiers. This brings out the theme that nobody knows how tragic war feels like without personal experience. The quote also shows how much anger Sassoon had towards the whole concept of war. â€Å"You smug-faced crowd† is represented as an insult to the higher status men during the period of war.The trenches had apparently turned a young light-hearted boy into a disheartened boy who had â€Å"put a bullet through his brain†. The alliteration of the letter ‘b’ also makes a severe and brute tone that creates a very bitter mood, mainly because the highpoint of the story is about the suicide. the rhyme of â€Å"brain† and â€Å"again† at line eight tries to form a connection that although a young boy was convinced to join the war and fought tremendously for his country and himself. However, in the end, he was pushed to his limit and â€Å"no one spoke of him again†. This shows how cruel and selfish war is.The boy had sacrificed his childhood fun, laughter and playful life in for nothing to return. This is effective because it makes the reader think about ‘why is there warâ⠂¬â„¢ and ‘why are there innocent lives at risk’ which creates the bitter mood. The diction used in the poem sends the reader a clear message about war. In the last stanza, the word â€Å"kindling† is being used to describe the â€Å"eyes† of the â€Å"smug-faced crowds†. â€Å"Kindling† is used to describe the facial description which shows that it is a very shallow expression feature that expresses the lack of empathy shown to the young men.However, Siegfried tries to show with a sarcastic tone that they think war is a glorious thing; they feel proud of the children risking their lives with nothing in return and seem to understand and appreciate what they are doing. But in reality the public cannot imagine what these children are going through. This is how the word â€Å"kindling† reveals a shallow side of everyone’s personality. In my personal opinion, the last stanza is the strongest and most impactful stanza. While the prev ious two stanzas shows the transformation of the boy when he enters war.The last stanza directly attacks people who support war, and only see the glory and honour. The poet shows us the other side: the dying and suffering. â€Å"Sneak home and pray you’ll never know† shows that while the â€Å"crowds† support war, they are not willing or are too afraid to think of the consequences, sacrifice and price of war. A price that separates families and destroys children. The poet uses an extreme example to illustrate his point of view. The poet was successful as it has left me thinking about the hardship that a soldier endures and the true cost of war.